WAW - Web Analytics Wednesday Ahmedabad

Hello Friends,

As you all know, I am here to share with you all my research and new facts that I come across related to SEO, Web Analytics, SEO Tips And Techniques, Internet Marketing Industry Updates and such others. So, in this post I would like to draw your attention towards a Grand Event that is going to be organized especially for Web Analytics Lovers. Many of you might be knowing that, there is an International Event called WAW (Web Analytics Wednesday) which has been started by a very well known Web Analytcis Practitioner “Eric T. Peterson”. Normally, these kind of events used to be held at US, UK & Canada, but since last 2 years, We were fortunate enough to get this Event at India. Last year, the same kind of events were organized at Banglore, Chennai & Hyderabad.

And, NOW, With Lot Of Cheers, I am happy to announce that, We got got an opportunity to get this event to our own “Ahmedabad”. This event is hosted and managed by IMJ-Internet Marketing Journal which is usually maintained and handled by the combined efforts of industry experts. Credit goes to my industry friends (Dipali, Kaushal & Jaydip). It will be for the first time in North-West India where such kind of events are going to be held. The agenda of this event is to share and discussion about the Role of Web Analytics Insights in the Business.

Yup, WAW- Ahmedabad sounds so good isn't it...

I would like to invite all of you people to attend this event. We will have a great presentations during this event (Might be few speakers who have presented their knowledge in Google India seminars last year will going to speak in this event)

Please visit the below URL to send your RSVP

 
http://www.webanalyticsdemystified.com/wednesday/list.asp?event_city=Ahmedabad

Event : Web Analytics Wednesday – Ahmedabad

Date : 14th April, 2010

Time : 7.00 pm onwards

Venue : Gloria Restaurant, Anand Nagar Cross Road, Satellite, Ahmedabad Gujarat

Agenda : To share and discuss about the role of web analytics & data based decision driven process.

If you have any queries Or concerns, Plz feel free to ask.

Feel free to get updates of WAW-Ahmedabad event on LinkedIn & Facebook.

Hoping to meet you all at WAW – Ahmedabad

Mobile, Video Analytics Slowly Evolving

The latest report to come from analyst firm CMS Watch (news, site) is one that will grab the attention of those who want to understand who is visiting their site and what they are doing while they are there. We suppose that includes just about everyone then. Or at least it should.

The CMS Watch Web Analytics Report 2009, is an analysis of 20 web analytics firms against twelve potential use cases. What they found was that mobile and video analytics vendors are offering a variety of solutions to track the usage of video and mobile more closely, but there's still work to be done.


Video Analytics: No Picnic

Traditional analytics vendors can only track if a video has been started, not much else. Tells you something, but you want to know more. You want to know if the entire video was watched, if it was paused, rewound or how long it was viewed.

With some invasive coding in the video, this could probably be done by traditional vendors, but there is another answer. There are new niche vendors for video analytics coming out such as Visible Measures and GlanceGuide who can track this type of activity.

Of course, these new vendors have different approaches to measuring video says CMS Watch contributing analyst Phil Kemelor and some are more complex than others.
Mobile Analytics: Still Pie in the Sky

Another critical market is the mobile user. This user base is becoming much bigger with the release of all the cool new phones and devices and the increasingly mobile workforce. We told you to pay more attention to your mobile content strategy didn't we?

To help you measure mobile usage on your website, new vendors such as AdMob, Amethon, Bango and Mobilytics. Of course the big players have also come to the table with their own mobile analytics solutions this past year — Omniture, Coremetrics and WebTrends.

What kind of information can you get from these vendors? Reports such as percentage of mobile visitors by screen size, handset manufacturer and browser. Even the mobile device header can give you some useful information. Unfortunately, header info varies by device and personal settings among other things.

As you likely know, the biggest issue with tracking mobile usage today is that not all devices accept cookies and JavaScript (both used to measure traffic) or have them enabled.
Still Inexact Science, But Evolving

CMS Watch says that both video and mobile metrics are very young and inexact practices. Which means, the metrics are here, but take them with a grain of salt because there are still some technical issues to resolve.

“If mobile or video is very important to you today, you may need to use both a niche player and a traditional analytics vendor,” concludes CMS Watch founder Tony Byrne. However, he adds, “In the longer run, it’s hard to know how successfully the niche vendors will fare, as the major analytics players catch up, and new phones come on the market that support JavaScript and cookies.”

Pick up your copy (or a free sample) of the CMS Watch Web Analytics Report 2009, available today and watch CMS Watch closely for a new four-hour online certificate course in Web Analytics Technology which will include mobile and video tracking.

Article Source : Mobile, Video Analytics Slowly Evolving

Google Web Analytics How important Is It ?

Web Analytics have major importance in on line business. Tracking the history of visitors and keep doing research on analytics is must and should. We can know about visitors and their views through these analytics.

Analytics usage are increasing day by day. Analytic professionals have higher demand in the market. Everyone can't become an Analytic expert. It needs great thinking, visualization and case study.

Every On line business should take care about :

Bounce rate :

Bounce rate is something which will helps you to know that how visitors are going away from your site. Higher bounce rate means visitors aren't interested on your site. Lesser means visitors are happy to stay on your site. It's always better to make bounce rate 0%, however it's not possible, so it's better to keep it less.

Visit Length :

How long visitors are staying on your site in average? If most of the visitors are staying good amount time on your site means they are reading some thing on your site which is useful for them. So visit length always matters to know the interest of viewer on your site. According to this metrics you can optimize your site.

Visit Depth :

Visit Depth means "Are the visitor is showing interest in visiting the other pages of your site too?" If a visitor visited most of the pages on your site and spent good amount of time on each page says your site awesome. visited all pages and spend less amount of time is not good. Not visited other pages is bad. So higher visit depth helps to grow your business as well as brand.

Returning Visitors :

More returning visits means you have loyal readers for your site. If a visitor come again and again to your site means he liked your site and found it useful. These kind of readers are called as loyal readers. More loyal readers you have, that much popular your site is. It's very important to have more returning visits. Always try to increase the number of normal visits as well as returning visits.

... Most of the search engines will consider all these factors, to show up your website in top search engine results for a particular keyword. So it's important to make note of all these topics and keep working and optimizing it to succeed in your business. Comment your thoughts :) ...



Source : seodailyupdates.blogspot.com