15 Link Building Strategies for New Websites

By following the under described tips I am sure that these tips will definitely be useful to you for keeping your site in top listings.

These tips includes free submission process which is very much helpful for growing business or newly launched web sites. Special care should be taken while preparing the anchor text and applying them in the directories or other sites.

1. Submit your site to Web Directories. This is a pretty monotonous process that can get you several hundred backlinks if you have the time. An alternative would be to hire a manual directory submitter.

2. Submit Press Releases to PR sites. A basic press release about your website’s launch can be released to several PR websites, who will distribute it to various online news outlets. A good way to get a free link.

3. Reciprocal Links with Similar Websites. Its important to pick sites that are of high relevance so you’ll not only get links but traffic. Reciprocal linking can be useful from the beginning but don’t overdo it. You can find link partners by emailing them directly or searching on internet and various other sites also.

4. Squidoo Lenses. It is fairly easy to create. It only takes around 15 minutes to set up one fully and you’ll be able to insert a bunch of anchor text links to your website along with your feed content. Hubpages is another similar site you can use.

5. Article Submissions. Create a short article on your niche topic and submit it to article directories for a backlink and some traffic. You might get more links if your article is picked up and published on other websites.

6. Social Media Profiles. There a whole bunch of social websites online which allow you to insert a link to your website on the profile page. Sign up for some of them using a username that brands your business. This might be useful when you prepare to submit your website in future.

7. Social Bookmarking. Certain social voting websites like Netscape or Digg are often crawled by search engines and their links do help to get a website indexed.

8. Forum Signatures. Sign up for some forums in your niche and start contributing to ongoing discussions. Insert a link to the homepage or some inner pages of your site.

9. Create a Tool, Theme or Widget. Dedicate a designer to prepare an add-on application or template that will be related to a specific social network, popular website or platform. Include a credit link that points back to your website.

10. Blogs on Other Blog Platforms. Use existing blogs you have on other blog networks. Or set up different versions of your blog on different blog networks like Wordpress.com, Blogger and Xanga that link to your webpages.

11. Comment on Other Blogs. Start commenting on relevant and popular sites in your niche. Don’t just spam for links but focus on building a relationship with other bloggers as well. Write a relevant comment and try to avoid using keyword names or signature links.

12. Guest posting on other blogs. Like article and press releases, this one involves having readily available content you can send out to certain blogs in your niche. This is great for getting relevant links and traffic.

13. Hold Contests. Some websites often offer contests in a bid to attract anchor text links from bloggers. Contests allow you to determine the specific anchor text but its possible that too many links using the designated keyword may harm your domain instead.

14. Collaborative Projects. You may need to develop an article specifically for a writing project, blog carnival but it will usually get you a couple of backlinks, depending on the number and generosity of the participants involved.

15. Offer your Expertise. This will apply if you have a specific skill set such as web design, copywriting, SEO, etc. Write to an established website and offer to optimize their website in return for a mention or credit link on a webpage. This offers excellent branding, particularly if your offer is picked up by a website with a decent audience.





Republished By : Vishal Shastri

Pay Per Click: 10 Steps to Success

Step 1: Set Goals

Set goals for Cost Per Conversion. This should always be the primary measure of success.

* When your total cost per conversion is lower than your break even point, the campaign is profitable.
* You goal should be to have the lowest cost per conversion with the most conversions. These two sub-goals are opposed to one another because the more you pay per click, the more traffic you will be able to drive. It is important to determine the optimum compromise between low cost conversions and more traffic. But any time your cost per conversion goes above your break even point, the campaign will no longer be profitable.

Secondary goals can include:

* Traffic (total clicks). Issue: Traffic without conversion is wasted money.
* Click-through rate (CTR). Issue: Clicks without conversion is wasted money.
* Conversion rate. Issue: Good conversion may still lose money if the cost per click is too high.
* Average cost per click (CPC). Issue: Low cost per click is still not valuable if the clicks don't convert. The secondary goals represent valuable data points, but all of them can show good numbers and still be part of a failing campaign. Always use these other measures in the light of your average cost per conversion.

Step 2: Develop Initial Keyword List

Starting with what you think your prospects are searching for and using the available tools from Google Adwords, Yahoo Search Marketing and/or others, develop an initial keyword list. The list should include every keyword you think someone interested in your products or services MIGHT type into Google, Yahoo, MSN or other search engine.

Step 3: Develop Initial Keyword Bid List

Starting with the keywords in your Initial Keyword list, determine what you believe your conversion rate will be on clicks you get from those keywords. If you have no idea, begin with your average conversion rate for your site and adjust up or down based on how targeted you believe the keyword is. This is just needs to be an educated guess at this point. Soon after you launch your campaign, you'll have real data to replace your estimates with.

Based on your cost per conversion goal, determine what the maximum amount you can afford to pay for that keyword is. Multiply your cost per conversion goal by your estimated conversion rate. The result is the maximum you can afford to pay per click. So if your cost per conversion goal is $20 and you estimate a 2% conversion rate, you can afford to bid up to $0.40 ($20 x 2%) per click.

Finally, use your PPC vendor's tools to check whether or not you can pay that amount or less per click to buy the keyword. If so, add it to your initial Keyword Bid List, and note the maximum bid amount. If not, put it on a backup list, which you may revisit in the future.

Step 4: Determine what landing pages to use for each keyword on your Initial Keyword Bid List.

The landing page for each keyword should be as relevant to the keyword or phrase as possible. DO NOT send traffic from a specific keyword to your Home Page. If you are bidding on keyword phrases that do not correspond directly to any pages on your web site, create specific landing pages that speak directly to your ad copy, and direct users from that landing page to where you want them to go.

Step 5: Write Ad Copy

Write copy for each listing. For Google, you can write several ads for each. Consider exactly what the user is looking for when they search for a specific keyword phrase, and write copy that is compelling to that mind set. Ad copy with the exact keywords in it generally produces a higher click-through rate.

Step 6: Launch Campaign and Analyze Results

Once you have your list of keywords, your maximum bids and your ads ready, launch your campaign. Initially, you should keep a very close eye on it, generating reports every day or two. Key things to look for include:

* Keywords that are getting a lot of clicks but no/low conversions.
* Keywords that are getting very high conversions.
* Keywords that are getting no clicks.
* If you are running multiple ads for some keywords, which ads are doing better?
* Are there trends in conversion rate associated with time of the day or day of the week?

Step 7: Make Adjustments

Based on your analysis, adjust you campaign. For keywords generating a lot of traffic but low or no conversions, try either changing the copy of your ads to better qualify prospects, lower your bid amount or stop bidding on the keyword.

For keywords performing better than expected, if you are not already placing #1, analyze the cost per conversion of increasing your bid to a higher placement position and compare that with the expected additional traffic from higher placement. If it will be more profitable, raise your bid. If you're not sure, test it and see.

For keywords getting impressions but few or no clicks, try different ad copy.

Step 8: Refine Your Keyword List

As you get more data, and test more bidding strategies and ad copy, you should be refining your keyword list, removing unprofitable keywords and potentially identifying new potential money makers.

Step 9: Use the Click-Through and Conversion Data to Inform Your SEO Campaign

The data gathered in a well-run SEM campaign can be invaluable to a SEO effort. Knowing exactly what keywords are actually converting into sales and driving traffic should be used by your search engine optimization team to target the appropriate keywords in their campaign.

Step 10: Continue Monitoring and Adjusting

Over time, less analysis is needed, but you must still monitor your results, look for changes and adjust accordingly. New competitors enter the market. Old ones leave. Bid prices change. Users start searching for more specific terms. Left unattended, all of these can lead to a stale campaign decreasing performance. Run at least high-level reports weekly and detailed reports monthly.


Republished By : Vishal Shastri