Google Maps Gadget Aims To Help Businesses Be Found

Will provide on-site, user-specific directions

Let's be honest: someone who's incapable of copying and pasting an address into Google Maps may not be worth having as a customer. But most companies like to make things easy on people, and a new Google Maps gadget should ensure that it's easy for would-be clients to find businesses.

A post on the LatLong Blog explains, "This simple gadget allows webmasters to add customized Google Maps directions to their business locations. . . . The gadget allows you to pre-fill the 'To' field with one or multiple addresses. Customers are then able to print their directions with a single click."

This should increase the convenience factor of businesses' sites, even as it allows firms to make sure potential shoppers don't wander away. A nice touch is that companies can keep messy street addresses out of the "To" fields, as well - it's possible to use more recognizable names and aliases.

As you can see, Legoland California's already taken advantage of the Google Maps offering. More serious entities like Emeril Lagasse restaurants and Harvard have put it to use, too.

The gadget's available in 23 languages, so it's probably just a matter of time until businesses all over the world are on much better terms with Google Maps.

Source : webpronews.com

Google Web Analytics How important Is It ?

Web Analytics have major importance in on line business. Tracking the history of visitors and keep doing research on analytics is must and should. We can know about visitors and their views through these analytics.

Analytics usage are increasing day by day. Analytic professionals have higher demand in the market. Everyone can't become an Analytic expert. It needs great thinking, visualization and case study.

Every On line business should take care about :

Bounce rate :

Bounce rate is something which will helps you to know that how visitors are going away from your site. Higher bounce rate means visitors aren't interested on your site. Lesser means visitors are happy to stay on your site. It's always better to make bounce rate 0%, however it's not possible, so it's better to keep it less.

Visit Length :

How long visitors are staying on your site in average? If most of the visitors are staying good amount time on your site means they are reading some thing on your site which is useful for them. So visit length always matters to know the interest of viewer on your site. According to this metrics you can optimize your site.

Visit Depth :

Visit Depth means "Are the visitor is showing interest in visiting the other pages of your site too?" If a visitor visited most of the pages on your site and spent good amount of time on each page says your site awesome. visited all pages and spend less amount of time is not good. Not visited other pages is bad. So higher visit depth helps to grow your business as well as brand.

Returning Visitors :

More returning visits means you have loyal readers for your site. If a visitor come again and again to your site means he liked your site and found it useful. These kind of readers are called as loyal readers. More loyal readers you have, that much popular your site is. It's very important to have more returning visits. Always try to increase the number of normal visits as well as returning visits.

... Most of the search engines will consider all these factors, to show up your website in top search engine results for a particular keyword. So it's important to make note of all these topics and keep working and optimizing it to succeed in your business. Comment your thoughts :) ...



Source : seodailyupdates.blogspot.com

Basic Steps to get RANKED for the Targetted Keywords

First of all, select the right targeted keywords for your web page. Please don’t do the mistake of selecting the most popular keywords. Instead you can use Google’s Keyword Suggestion Tool to select the most appropriate variations considering both popularity as well as competition. During this process please make sure that keyword phrases should be related to your website content as without that the entire process will be of no use.

Before you start with Off-Page optimization like Building backlinks and generating traffic, you have to make sure that the keywords are placed in the right spot. No page will get ranked if you haven’t clearly indicated exactly what keyword’s the page should be ranked for.

The Basic Steps to get ranked for the Targeted Keywords are:

1) Keyword in the URL
2) Keyword in the title
3) Keyword in the only h1 tag
4) Keyword Usage in Body

1. Keyword in the URL

Just make sure that your URL is in the form www.example.com/keyword (.htm or .php or .aspx or whatever). Avoid URLs without the keyword eg www.example.com/products.htm?id=12. For the URL it is best to have only the keyword and no other junk.

2. Keyword in the title

It is also recommended to use the keyword in the page title, eg “Keyword (with some wording included) | Example.com”. Do not repeat titles on all your pages, and do not dilute keywords by using the same keyword in all your titles. Every internal page should consists a Unique page title.

3. Keyword in the only h1 tag.

When you describe your Targetted Keyword, there should be a header above your description. Just add h1 tags, eg h1Targetted Keyword/h1. The title should also have some extra wording that is different from the title wording.

4. Keyword Usage in Body

Please make sure that the content that you posted is Keyword Rich.. Because Google Algorithms are more sensitive to pages that do not contain the keyword they’re getting links for. Do not spam the keyword though! Just use it a few times, naturally. (Keyword Desnity of 2%-6%)

So stop trying to implement all the hundreds of factors that could possibly help you rank higher. Unless you are done with these basic steps do not move on.



Article Source : dailyseoupdates.com