The Google AdWords blog announced new features for Google  Ad Planner and AdWords  content network today.
The big news is that Google publicly released a list of the top 1,000 sites  by unique users as measured by Ad Planner.  The list ranks  sites based on category, unique visitors, reach and page views.   Not only has Google come out with this list, but they are also allowing  advertisers to specify that they only want their content ads to show on  these top 1,000 sites.
To activate this filter in AdWords, go to your AdWords account and  select “non Ad Planner 1000″ within the “category filters” section.
The top list lists facebook.com as the number one ranking site  globally with 570,000,000,000 page views and 540,000,000 unique  visitors.  The list will be updated monthly and does not include adult  sites, ad networks, domains that don’t have publicly visible content or  don’t load properly, and certain Google sites.  Yes, Google removes some  of their own sites.
Where does this data come from?  Google explains  it comes from “aggregated Google Toolbar data from users who have opted  in to enhanced features,  publisher opt-in anonymous Google Analytics  data, opt-in external consumer panel data, and other third-party market  research. The data is aggregated over millions of users and powered by  computer algorithms.”
The other Ad Planner features released today include a way to export  your Google Content Network Placements from Ad Planner to AdWords and  you can now create lists within Ad Planner.
For more details, see the Google  AdWords Blog.
 
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