Raise Of Social Media In B2B Internet Marketing

The term social media marketing generally implies the use of online communities, blogs and social networks and other online media for the purpose of sales, marketing, customer service and public relations. The word social media itself implies those web properties where the content is mainly published by the users themselves and not through those who are the direct and actual employees of that web property. The varied twitter uses and benefits often help in this very purpose.

When it comes to marketing through a social media, the first and foremost thing required is the creation of buzz. This means that some newsworthy event or blog entry or even a tweet has to be made. This is the first step in creation of buzz and dispenses with the requirement of any press releases. The news which is put up does not necessarily need to be in relation to the product or service which the company seeks to promote. An amusing or even a compelling message on twitter, which carries the logo of the company, has been successfully used to create a viral campaign. Many times, the inclusion of an incidental tagline is employed for this purpose. This is a part of twitter uses and benefits, which allow the company to instantly reach hundreds of users instantly and simultaneously.

Others like facebook and myspace are also employed by companies to help in promotion of their services and products. One of the facebook uses and benefits is that corporate public pages can be maintained where anyone may become the company’s fan. Apart from this there can be groups where particular products may be discussed. Fans of the company may help in the promotion of any service through social media venues, or the corporation may promote online conversations regarding its services. Then there is myspace. It makes use of a combination of photos, weblogs, emails, user profiles and forums. Corporations can derive methods of increasing online presence from myspace uses and benefits. The creation of a company profile is helpful in having better media coverage.

Social media marketing is becoming a certain and fixed tool for marketing and promotion of the products and services of the various corporations. The ability of the corporation to reach millions of users around the globe is the most attractive aspect of social media marketing. It is much more effective than the traditional methods of promotion which are usually employed.

Source : website-marketing-pros.com

Three SEO Don’ts

With SEO being a buzz word of the times every body wants their website to be search engine friendly and up there in the first page rankings, but there are some errors which people are regularly making when trying to optimize their sites that are preventing them from getting the first page listings that they are striving for. The following is a list of 3 SEO don’ts when optimizing your website.

Don’t use the same page title on every page on your website. By using your different keywords in the page titles of the different pages on your site and making those pages more specific to those keywords you increase your chances of being listed on the search engines for more than one set of keywords.

Don’t forget to use your keywords within the content of the pages on your website. Be sure to use your keywords in the body text on your page but do not over use them by just sticking them in here, there and everywhere! Also, make sure that your keywords are in the ALT tags of any images that are on the page. This is another place where keywords can be used but again, be careful of the overuse of a keyword - you do not want to risk being penalised by the search engines.

Don’t make the content of your site just for the search engines. Actual human beings will be reading your pages and are ultimately who your website is for so make sure that your content is relevant, interesting and informative and include your keywords where you can but make sure they fit effortlessly into the flow of your wording.

Source : seoservicesaustralia.blog.com

Google’s Tetris Logo

Google Australia, China and some other places where it’s Saturday already are displaying a special logo doodle celebrating Tetris. The alt text reads “Celebrating 25 Years of The Tetris Effect - courtesy of Tetris Holding, LLC”, and the logo is linked to a search for tetris. Wikipedia knows: “Tetris ... is a puzzle video game originally designed and programmed by Alexey Pajitnov. It was released on June 6, 1984”.

And did you know? One of the original makers of Tetris is now working at Google – Google Australia, specifically, on the Google Wave project. Sydney Morning Herald reports: “Vadim Gerasimov was just 15 when he was taken under the wing of two Russian computer engineers – Alexey Pajitnov and Dmitry Pavlovsky – at the Moscow Academy of Sciences and helped them create Tetris ... Since around 2003 Gerasimov has lived in Australia, where he worked in complex systems research with the CSIRO [Australian Commonwealth Scientific and Research Organization] before joining Google about a year and a half ago.”

[Thanks Hebbet, Tom & Tony!]

Google’s Tetris Logo by Philipp Lenssen


Source : blogoscoped.com