Google Now Lets One Domain Dominate Search Results

Google would only show up to two results from the same domain on a single search result page. Now, Google has confirmed what many are seeing, where a single brand dominates a single page of Google’s search results.

This is not a bug, this is not an anomaly, it is an intentional change to Google’s ranking algorithm. Google said:

Today we’ve launched a change to our ranking algorithm that will make it much easier for users to find a large number of results from a single site. For queries that indicate a strong user interest in a particular domain.

What I find interesting is the last statement by Google:

We expect today’s improvement will help users find deeper results from a single site, while still providing diversity on the results page.

Remember, Google’s Peter Norvig who said, “for the second one [search result], you don’t want something that’s almost the same as the first. You prefer some diversity, so there’s where minority views start coming in.” You prefer diversity. Google is clearly saying that a result from the same site can still be diverse and different enough, even if there are ten results, all from the same site.

On the reputation management front, this is a clear winner for those with reputation management issues.


Source : searchengineland.com

Google Going To Lists Top 1,000 Sites & Lets You To Advertise On Them

The Google AdWords blog announced new features for Google Ad Planner and AdWords content network today.

The big news is that Google publicly released a list of the top 1,000 sites by unique users as measured by Ad Planner. The list ranks sites based on category, unique visitors, reach and page views. Not only has Google come out with this list, but they are also allowing advertisers to specify that they only want their content ads to show on these top 1,000 sites.

To activate this filter in AdWords, go to your AdWords account and select “non Ad Planner 1000″ within the “category filters” section.

The top list lists facebook.com as the number one ranking site globally with 570,000,000,000 page views and 540,000,000 unique visitors. The list will be updated monthly and does not include adult sites, ad networks, domains that don’t have publicly visible content or don’t load properly, and certain Google sites. Yes, Google removes some of their own sites.

Where does this data come from? Google explains it comes from “aggregated Google Toolbar data from users who have opted in to enhanced features, publisher opt-in anonymous Google Analytics data, opt-in external consumer panel data, and other third-party market research. The data is aggregated over millions of users and powered by computer algorithms.”

The other Ad Planner features released today include a way to export your Google Content Network Placements from Ad Planner to AdWords and you can now create lists within Ad Planner.

For more details, see the Google AdWords Blog.